The Catering Business
We have successfully catered digital experience to both the web and interactive TV platforms.
More often than not, you have a great idea on how your digital presence should appear, aesthetically. It is also true that thousands, if not more, of your audience have their ideas as to what they would like to see when accessing your digital presence using the devices to their liking. Now, can that one great but possibly subjective idea cater to these audience?
Our approach involves researching and analyzing the audience profile, establishing delivery platforms, and creating an information architecture and design based on best practices. During the design process, we also recommend conducting emperical research through establishing a group of sample audience to gauge the usability and the acceptance of the proposed experience.